Archive for the ‘Sports/Olympics/Money at Play’ Category

Coaches without borders: Training Olympic athletes is a global business

Wednesday, January 17th, 2018

The Olympic Games are built on the premise of athletes competing for their countries. But coaches are free to work anywhere, and that's why you'll see Canadians helping rival countries win medals — and vice versa.

3 questions parents should ask about their child’s coach

Tuesday, November 28th, 2017

The recent sexual assault cases involving a former U.S. gymnastics team doctor and a former Canadian ski coach have left many parents wondering: how can we ensure sport is a safe place for our children?

More is more: Athletes may benefit from multi-sport training

Tuesday, November 14th, 2017

Early sport specialization is often sold to the masses as the only way to become a champion, but a training program that incorporates multiple sports can pay off too, writes Deidra Dionne.

Increase is nice, but athlete assistance should be tied to rate of inflation

Thursday, October 19th, 2017
OLY Canada Athlete Medals

How grateful should Canadian athletes be before saying an increase in financial support isn't enough? Is it too early to say an 18 per cent increase after 13 years of static support doesn't even amount to an increase matching Canada's inflation rate.

Coming out can still be scary for Olympic athletes

Wednesday, September 27th, 2017
Anastasia Bucsis

For LBGTQ athletes, there remains an additional consideration that demonstrates sport still has ground to cover before it can truly be considered inclusive.

Athletes shouldn’t have to pick between school and sports

Friday, September 8th, 2017

Juggling an athletic career with getting an education can be overwhelming. But, these days, more opportunities exist for Canadians who want to stay in school while they chase their Olympic dreams.

Freestyler Travis Gerrits strikes a blow at stigma of mental illness

Friday, August 11th, 2017

Freestyle skier Travis Gerrits took a risk when he revealed he was bipolar, but sponsors he feared losing have rallied behind his cause.

Do athletes have to say when their posts are #sponsored?

Thursday, July 6th, 2017

Social media influencers will often indicate when their Instagram, Twitter and Facebook posts are tied to a paid sponsorship, but in Canada there are no specific rules forcing athletes and other stars to do this, writes Deidra Dionne.

Let the Olympic sponsorship scramble begin

Thursday, May 18th, 2017

As the 2018 Winter Olympics quickly approach, athletes aren't the only ones busy preparing for next February. Olympic sponsorship rights holders are looking to match their respective ad campaigns with stars who fit classic marketing themes.

Athletes no longer shy about speaking out

Friday, March 31st, 2017

More and more these days, athletes are influencing change by using their voices on a variety of platforms to bring attention to their causes, writes Deidra Dionne.