Sportspool.com Sports News

Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.

Bell is renewing its call on the CRTC to reverse a recent decision that forces broadcasters to let Canadian viewers watch U.S. Super Bowl ads, a request that has the support of numerous sports, advertising and artistic groups.

The Ontario government plans to introduce new rules this fall that would crack down on scalping tickets for sports, concert and other events at inflated prices.

Ten members of Nova Scotia’s provincial cycling team are so upset with their recent experience with WestJet, they’re planning to take the airline to court. WestJet says it had to bump the group from a flight due to bad weather.

The NHL has closed the door to allowing its players to compete in the Olympics. But, with much at stake for all sides, not everyone agrees that fans won't be seeing NHL players on the ice in Pyeongchang in 2018.

Bell and Rogers will soon ask sports bars to pay more for the right to broadcast the big game, on top of what they pay for their existing television service.

Super Bowl ratings were down 39 per cent in Canada this year, a drop that national rights-holder Bell Media blamed on a CRTC decision mandating this year's game feed from Fox not be substituted with a Canadian signal.

For the first time in years, Canadian Super Bowl viewers will have the option of seeing the big-budget U.S. commercials. But amid the marketing hype, experts and advertisers warn that the end of substituting Canadian Super Bowl ads could lead to bigger changes in how we view television in Canada.

Advertisers from first timer 84 Lumber to veteran Hyundai are ramping up the marketing stunts in order to stand out from the crowd during the Super Bowl. Some will air live ads, or teasers for their campaigns; one will even shoot its commercial during the game.

Performance Sports Group, the sports apparel company that owns Bauer and Easton, has struck a deal to sell itself to its largest investor Sagard Capital, and Toronto-based investment fund Fairfax Financial for $575 million after no other offers emerged.