Archive for the ‘News/Business’ Category

Nike shares sell off after basketball star’s shoe breaks live on TV

Thursday, February 21st, 2019
Zion Williamson

Nike's shares sold off today after a pair of the sneaker company's shoes malfunctioned during a live televised NCAA game, injuring the NBA's No. 1 basketball prospect.

The hits, misses, and surprises of this year’s Super Bowl Commercials

Monday, February 4th, 2019

Here's a look at the best and worst commercials from the 2019 Super Bowl, with views from advertising industry leaders in the U.S. and Canada.

Year of change for Canadian sports fans in 2018 as media rivals stepped up to compete

Friday, December 21st, 2018
raptors fans jurassic park

The Rogers deal in 2013 changed the landscape of sports media. 2019 will bring more changes for sports fans as old rivals and new ones compete for fan interest.

Free trade deal gives Canadian broadcasters power to block U.S. Super Bowl ads again

Tuesday, October 2nd, 2018
Cable TV remote

The new trade pact between Canada, the U.S. and Mexico may make trade freer between the three countries, but that freedom will not apparently extend to Canadians who want to watch American Super Bowl ads.

‘A public relations nightmare’: Ticketmaster recruits pros for secret scalper program

Wednesday, September 19th, 2018

Read about what CBC News and the Toronto Star discovered after sending a pair of reporters undercover to a ticket industry convention in Las Vegas that brings together box-office giants and the world's top scalpers in the same room.

Nike shares hit as Kaepernick ad spurs boycott

Tuesday, September 4th, 2018

Shares of Nike Inc fell 3 per cent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its "Just Do It" slogan.

Supreme Court will hear Bell, NFL case on Super Bowl ads

Thursday, May 10th, 2018

Canada's top court will consider appeals by Bell Canada and the National Football League over whether Canadian viewers can watch American TV commercials during the game,

Supreme Court stays Bell’s Super Bowl appeal, so U.S. ads will air in Canada this year

Friday, January 26th, 2018
Cable TV remote

Canadian viewers will still be able to watch American ads when they watch this year's Super Bowl on American channels.

Cineplex bringing NFL Sunday night games, Superbowl to theatres

Friday, November 3rd, 2017
Lions Packers Football

Cineplex signs three-year sponsorship agreement with the National Football League to air Sunday night games in theatres beginning on Nov. 12.

Scotiabank pays big for arena naming rights, but did it break the bank?

Monday, September 4th, 2017
BKN Cavaliers Raptors 20160527

Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.