Sportspool.com Sports News

The new trade pact between Canada, the U.S. and Mexico may make trade freer between the three countries, but that freedom will not apparently extend to Canadians who want to watch American Super Bowl ads.

Read about what CBC News and the Toronto Star discovered after sending a pair of reporters undercover to a ticket industry convention in Las Vegas that brings together box-office giants and the world's top scalpers in the same room.

Shares of Nike Inc fell 3 per cent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its "Just Do It" slogan.

Canada's top court will consider appeals by Bell Canada and the National Football League over whether Canadian viewers can watch American TV commercials during the game,

Canadian viewers will still be able to watch American ads when they watch this year's Super Bowl on American channels.

Cineplex signs three-year sponsorship agreement with the National Football League to air Sunday night games in theatres beginning on Nov. 12.

Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.

Bell is renewing its call on the CRTC to reverse a recent decision that forces broadcasters to let Canadian viewers watch U.S. Super Bowl ads, a request that has the support of numerous sports, advertising and artistic groups.

The Ontario government plans to introduce new rules this fall that would crack down on scalping tickets for sports, concert and other events at inflated prices.

Ten members of Nova Scotia’s provincial cycling team are so upset with their recent experience with WestJet, they’re planning to take the airline to court. WestJet says it had to bump the group from a flight due to bad weather.