Archive for the ‘News/Business’ Category

Cineplex bringing NFL Sunday night games, Superbowl to theatres

Friday, November 3rd, 2017
Lions Packers Football

Cineplex signs three-year sponsorship agreement with the National Football League to air Sunday night games in theatres beginning on Nov. 12.

Scotiabank pays big for arena naming rights, but did it break the bank?

Monday, September 4th, 2017
BKN Cavaliers Raptors 20160527

Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.

Bell seeks reversal of CRTC Super Bowl ad ruling, saying it cost $11M this year

Tuesday, August 1st, 2017

Bell is renewing its call on the CRTC to reverse a recent decision that forces broadcasters to let Canadian viewers watch U.S. Super Bowl ads, a request that has the support of numerous sports, advertising and artistic groups.

Ontario pitches new rules to crack down on ticket scalping and bots

Monday, June 26th, 2017
Yasir Naqvi

The Ontario government plans to introduce new rules this fall that would crack down on scalping tickets for sports, concert and other events at inflated prices.

‘It sucks’: WestJet bumps N.S. cycling team from flight, costing athletes expensive training time

Friday, June 16th, 2017
Nova Scotia Cycling team WestJet

Ten members of Nova Scotia’s provincial cycling team are so upset with their recent experience with WestJet, they’re planning to take the airline to court. WestJet says it had to bump the group from a flight due to bad weather.

Did the NHL close the door on the Olympics — or is it a ‘time out’ on talks?

Wednesday, April 5th, 2017
Penguins Capitals Hockey

The NHL has closed the door to allowing its players to compete in the Olympics. But, with much at stake for all sides, not everyone agrees that fans won't be seeing NHL players on the ice in Pyeongchang in 2018.

Bell and Rogers to ask bars to pay more for sports packages

Wednesday, March 22nd, 2017

Bell and Rogers will soon ask sports bars to pay more for the right to broadcast the big game, on top of what they pay for their existing television service.

Bell blames CRTC ruling for 39% drop in Super Bowl ratings

Monday, February 6th, 2017

Super Bowl ratings were down 39 per cent in Canada this year, a drop that national rights-holder Bell Media blamed on a CRTC decision mandating this year's game feed from Fox not be substituted with a Canadian signal.

Are the Academy Awards next? U.S. Super Bowl commercials in Canada test future of CRTC ad policy

Thursday, February 2nd, 2017
Super Bowl Commercials 2015 Budweiser Puppy

For the first time in years, Canadian Super Bowl viewers will have the option of seeing the big-budget U.S. commercials. But amid the marketing hype, experts and advertisers warn that the end of substituting Canadian Super Bowl ads could lead to bigger changes in how we view television in Canada.

To stand out at Super Bowl LI, ads are going for stunts

Friday, January 27th, 2017
Super Bowl-Ad Stunts

Advertisers from first timer 84 Lumber to veteran Hyundai are ramping up the marketing stunts in order to stand out from the crowd during the Super Bowl. Some will air live ads, or teasers for their campaigns; one will even shoot its commercial during the game.