Bell and Rogers will soon ask sports bars to pay more for the right to broadcast the big game, on top of what they pay for their existing television service.
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Super Bowl ratings were down 39 per cent in Canada this year, a drop that national rights-holder Bell Media blamed on a CRTC decision mandating this year's game feed from Fox not be substituted with a Canadian signal.
For the first time in years, Canadian Super Bowl viewers will have the option of seeing the big-budget U.S. commercials. But amid the marketing hype, experts and advertisers warn that the end of substituting Canadian Super Bowl ads could lead to bigger changes in how we view television in Canada.
Advertisers from first timer 84 Lumber to veteran Hyundai are ramping up the marketing stunts in order to stand out from the crowd during the Super Bowl. Some will air live ads, or teasers for their campaigns; one will even shoot its commercial during the game.
Performance Sports Group, the sports apparel company that owns Bauer and Easton, has struck a deal to sell itself to its largest investor Sagard Capital, and Toronto-based investment fund Fairfax Financial for $575 million after no other offers emerged.
Bell Media says it's pleased the Federal Court of Appeal will hear an appeal of the CRTC's ban on broadcasting Canadian commercials during the Super Bowl instead of the big-budget ads Americans get to watch.
Terry Bollea's four-year cage match with defunct news website Gawker is finally over and the wrestler will receive $31 million in cash for his troubles — a lower amount than a court had previously awarded for having his privacy invaded.
Canadians TV watchers may get to see those U.S. advertisements that air during the Super Bowl after all, following a recent court decision.
Speedo is the first major company to drop its sponsorship of swimmer Ryan Lochte. The swimsuit maker owned by PVH in New York says that it doesn't condone behaviour that is counter to its values.
Twitter has struck a deal to livestream some NHL and Major League Baseball games for free, but Canada will be shut out for the most part.