Sportspool.com Sports News

Nike's shares sold off today after a pair of the sneaker company's shoes malfunctioned during a live televised NCAA game, injuring the NBA's No. 1 basketball prospect.

Here's a look at the best and worst commercials from the 2019 Super Bowl, with views from advertising industry leaders in the U.S. and Canada.

The Rogers deal in 2013 changed the landscape of sports media. 2019 will bring more changes for sports fans as old rivals and new ones compete for fan interest.

The new trade pact between Canada, the U.S. and Mexico may make trade freer between the three countries, but that freedom will not apparently extend to Canadians who want to watch American Super Bowl ads.

Read about what CBC News and the Toronto Star discovered after sending a pair of reporters undercover to a ticket industry convention in Las Vegas that brings together box-office giants and the world's top scalpers in the same room.

Shares of Nike Inc fell 3 per cent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its "Just Do It" slogan.

Canada's top court will consider appeals by Bell Canada and the National Football League over whether Canadian viewers can watch American TV commercials during the game,

Canadian viewers will still be able to watch American ads when they watch this year's Super Bowl on American channels.

Cineplex signs three-year sponsorship agreement with the National Football League to air Sunday night games in theatres beginning on Nov. 12.

Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.