Archive for the ‘Cleveland Cavaliers’ Category

LeBron evidence that Brand Beckham can thrive in Cleveland, says marketing expert

Thursday, March 14th, 2019

Odell Beckham Jr's move from New York to Cleveland can actually boost his brand thanks to the success of Baker Mayfield and LeBron James, according to a sports marketing expert. The Browns pulled off a shock trade this week when they acquired three-time Pro Bowler Beckham, who developed into arguably the NFL's most marketable star while with the Giants in the United States' biggest media market. As well as having multi-million-dollar endorsement deals with Nike and Head & Shoulders, Beckham has 12.7 million Instagram followers - more than double New England Patriots quarterback Tom Brady and over six times as many as the Giants' official account.

Cavaliers’ Tristan Thompson tops Google’s most searched athletes of 2018

Wednesday, December 12th, 2018

Thompson's Cleveland Cavaliers are an abysmal 6-21 through their first 27 games without LeBron, but it isn't the power forward's play that got him all that attention this year. It was the Kardashian Effect. Thompson's relationship with Khloé Kardashian sent him skyrocketing into the spotlight after the couple announced they were expecting a baby — and after it was revealed that the NBA player had been consistently cheating on his pregnant partner.