Sportspool.com Sports News

As the 2018 Winter Olympics quickly approach, athletes aren't the only ones busy preparing for next February. Olympic sponsorship rights holders are looking to match their respective ad campaigns with stars who fit classic marketing themes.

More and more these days, athletes are influencing change by using their voices on a variety of platforms to bring attention to their causes, writes Deidra Dionne.

For Olympian Deidra Dionne, International Women's Day offers a chance to reflect on both the benefits and challenges that sport presents.

Canadian skier Erik Guay made headlines last week when he said that World Cup wins are more meaningful to him than the Olympics. Guay has a point, but winning Olympic gold presents its own unique set of challenges.

'Tis the season to be hopeful, and optimism is in the air for Canadian athletes looking for a much-needed boost in funding and better educational opportunities.

Serena Williams' call to action should be applauded, but gender equality in sport won't be achieved by women alone, writes former Canadian Olympian Deidra Dionne.

As the competition for medals grows more intense, some nations may be turning to questionable tactics to boost their results in the Paralympics. Now Canada must decide if it wants to play that game, writes Deidra Dionne.

As it tries to distance itself from the contentious Marcel Aubut era, the COC must strike a balance between fiscal responsibility and elevating Canada's greatest athletes and Olympic moments.

Don't be fooled, the World Cup of Hockey doesn't harm the chances of NHL players going to the Olympics.

In an open letter to IOC president Thomas Bach, CBC columnist and Olympian Deidra Dionne highlights the lack of progress on crucial issues.