
The Olympic Games are built on the premise of athletes competing for their countries. But coaches are free to work anywhere, and that's why you'll see Canadians helping rival countries win medals — and vice versa.
The Olympic Games are built on the premise of athletes competing for their countries. But coaches are free to work anywhere, and that's why you'll see Canadians helping rival countries win medals — and vice versa.
The recent sexual assault cases involving a former U.S. gymnastics team doctor and a former Canadian ski coach have left many parents wondering: how can we ensure sport is a safe place for our children?
Early sport specialization is often sold to the masses as the only way to become a champion, but a training program that incorporates multiple sports can pay off too, writes Deidra Dionne.
How grateful should Canadian athletes be before saying an increase in financial support isn't enough? Is it too early to say an 18 per cent increase after 13 years of static support doesn't even amount to an increase matching Canada's inflation rate.
For LBGTQ athletes, there remains an additional consideration that demonstrates sport still has ground to cover before it can truly be considered inclusive.
Juggling an athletic career with getting an education can be overwhelming. But, these days, more opportunities exist for Canadians who want to stay in school while they chase their Olympic dreams.
Freestyle skier Travis Gerrits took a risk when he revealed he was bipolar, but sponsors he feared losing have rallied behind his cause.
Social media influencers will often indicate when their Instagram, Twitter and Facebook posts are tied to a paid sponsorship, but in Canada there are no specific rules forcing athletes and other stars to do this, writes Deidra Dionne.
As the 2018 Winter Olympics quickly approach, athletes aren't the only ones busy preparing for next February. Olympic sponsorship rights holders are looking to match their respective ad campaigns with stars who fit classic marketing themes.
More and more these days, athletes are influencing change by using their voices on a variety of platforms to bring attention to their causes, writes Deidra Dionne.