Archive for the ‘Sports/Olympics/Money at Play’ Category

Freestyler Travis Gerrits strikes a blow at stigma of mental illness

Friday, August 11th, 2017

Freestyle skier Travis Gerrits took a risk when he revealed he was bipolar, but sponsors he feared losing have rallied behind his cause.

Do athletes have to say when their posts are #sponsored?

Thursday, July 6th, 2017

Social media influencers will often indicate when their Instagram, Twitter and Facebook posts are tied to a paid sponsorship, but in Canada there are no specific rules forcing athletes and other stars to do this, writes Deidra Dionne.

Let the Olympic sponsorship scramble begin

Thursday, May 18th, 2017

As the 2018 Winter Olympics quickly approach, athletes aren't the only ones busy preparing for next February. Olympic sponsorship rights holders are looking to match their respective ad campaigns with stars who fit classic marketing themes.

Athletes no longer shy about speaking out

Friday, March 31st, 2017

More and more these days, athletes are influencing change by using their voices on a variety of platforms to bring attention to their causes, writes Deidra Dionne.

Sport empowers women, but equality remains elusive

Wednesday, March 8th, 2017

For Olympian Deidra Dionne, International Women's Day offers a chance to reflect on both the benefits and challenges that sport presents.

What Erik Guay got right — and wrong — about the Olympics

Wednesday, February 15th, 2017

Canadian skier Erik Guay made headlines last week when he said that World Cup wins are more meaningful to him than the Olympics. Guay has a point, but winning Olympic gold presents its own unique set of challenges.

What do Canadian athletes want for Christmas? Better funding

Friday, December 16th, 2016

'Tis the season to be hopeful, and optimism is in the air for Canadian athletes looking for a much-needed boost in funding and better educational opportunities.

Gender equality in sport can’t be achieved by women alone

Friday, December 2nd, 2016
Rio Olympics Tennis Serena Williams

Serena Williams' call to action should be applauded, but gender equality in sport won't be achieved by women alone, writes former Canadian Olympian Deidra Dionne.

Are some countries hacking the Paralympic system?

Tuesday, November 15th, 2016

As the competition for medals grows more intense, some nations may be turning to questionable tactics to boost their results in the Paralympics. Now Canada must decide if it wants to play that game, writes Deidra Dionne.

Canadian Olympic Committee can’t forget to celebrate

Monday, October 31st, 2016

As it tries to distance itself from the contentious Marcel Aubut era, the COC must strike a balance between fiscal responsibility and elevating Canada's greatest athletes and Olympic moments.