Several names were mentioned as possible performers for the halftime show. According to the entertainment publication Variety, the NFL developed a wish list for the halftime performer(s). Among those on the wish list of potential entertainers were Bruce Springsteen, Norah Jones and The Eagles. In addition, Bon Jovi expressed interest in the slot and had planned to open the U.S. leg of their Lost Highway Tour with a performance during the halftime show.

Initially, The Eagles were offered the position, but they reportedly refused. Then, on December 2, 2007, it was officially announced that Tom Petty and The Heartbreakers would be the halftime entertainment with Bridgestone as the show sponsor.

Official Announcement:
The Super Bowl XLIII halftime show, featured Bruce Springsteen and the E Street Band. The Halftime show consisted of stunning fireworks display and a great performance by the Boss

The following songs were played by Bruce Springsteen and the E Street Band (in order):
"Tenth Avenue Freeze-Out"
"Born to Run"
"Working on a Dream"
"Glory Days"