Super Bowl IX (9)
Half Time Show
Headliner: Mercer Ellington and Grambling University Bands.
New Orleans, LA
Date: August 17, 1970
Running Back (RB)
AFC champion Pittsburgh, in its initial Super Bowl appearance, and NFC champion Minnesota, making a third bid for its first Super Bowl title, struggled through a first half in which the only score was produced by the Steelers' defense when Dwight White downed Vikings' quarterback Fran Tarkenton in the end zone for a safety 7:49 into the second period.
The Steelers, paced by Harris's 158 yards rushing on 34 carries, outgained Minnesota on the ground by 232 yards to win their first title. A tense first half ended with the Steelers leading 2-0, the result of a Dwight White sack of Fran Tarkenton in the end zone. The Steelers controlled the second half, exploiting the Vikings' inability to stop the runójust as the Dolphins had the previous year. Or perhaps Pittsburgh's dominance was due to a technological advantage: At halftime, many of the Steelers changed to special shoes that equipment manager Tony Parisi had imported from Canada to help the Steelers cope with the rain-slickened artificial turf at Tulane Stadium.
The Steelers forced another break and took advantage on the second-half kickoff when Minnesota's Bill Brown fumbled and Marv Kellum recovered for Pittsburgh on the Vikings' 30.
After Rocky Bleier failed to gain on first down, Franco Harris carried three consecutive times for 24 yards, a loss of three, and a 9-yard touchdown and a 9-0 lead.
Though its offense was completely stymied by Pittsburgh's defense, Minnesota managed to move into a threatening position after 4:27 of the final period when Matt Blair blocked Bobby Walden's punt and Terry Brown recovered the ball in the end zone for a touchdown.
Fred Cox's kick failed and the Steelers led 9-6. Pittsburgh wasted no time putting the victory away.
The Steelers took the ensuing kickoff and marched 66 yards in 11 plays, climaxed by Terry Bradshaw's 4-yard scoring pass to Larry Brown with 3:31 left.
Pittsburgh's defense permitted Minnesota only 119 yards total offense, including a Super Bowl low of 17 rushing yards.
The Steelers, meanwhile, gained 333 yards, including Harris's record 158 yards on 34 carries.